The brand’s first world launch took place in Paris.

Right in the heart of the city of fashion and glamour, press and influencers discovered the first Elba Concept bags by receiving beforehand a single piece of the bag as a teaser.

An enigma that allowed the brand’s creativity to transpire right upon the arrival of the journalists.

The perfect Elba Concept wardrobe was set up as was the “Elbag yourself” workshop or “how to customize it” in a jiffy.

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